By Faye Martins
How important are telephone skills in a yoga studio? If you are currently training to be a certified yoga teacher, or you are in the process of opening up your own studio, it is important to conduct yourself in a professional manner when you are speaking on the telephone. One of the very first points of contact that a new student may have with you personally, or with the studio where you currently teach, is during the course of a telephone conversation. When a student calls you or the studio in search of information about your classes, it is important for him or her to feel welcomed and acknowledged.
Although much of the information that new yoga students acquire about your classes or studio will most likely be online, it is also quite common for students to telephone the studio directly in order to get more information about the level of instruction in various classes or more detailed information about the yoga teachers themselves. Just imagine if a potential new student calls your studio for the first time and is greeted by an impatient voice. It is quite possible that the student will never show up for his or her first class at your yoga studio!
On the other hand, if a potential new yoga student tries to contact the studio directly by telephone several times without success, the difficulty he or she encounters will be likely to cause frustration and may also reflect a lack of professionalism on the studio’s staff. This may, in turn, alienate a potential new student to the point where he or she does not follow through and come to take a yoga class with you. Additionally, if a student is given incorrect information over the telephone, no matter how friendly the person is on the other end of the line, this will most likely alienate the student and reflect badly on the studio.
The above scenarios illustrate some very common poor telephone skills that can undermine your success as a professional yoga instructor or as a new studio owner. In order to give yourself the best chance of being successful as a certified yoga teacher or as a new studio owner, it is important to demonstrate professional and courteous telephone skills when students call the studio seeking information about various classes or the certification levels of instructors. It is also important to have a reliable voicemail system so that you can retrieve any messages and return phone calls in a timely and efficient manner.
If you are opening up a brand new yoga studio, you may want to schedule a training session with your staff in order to practice good telephone skills when students do call the studio. Using good phone etiquette when students call the studio is important. Simple practices such as introducing yourself and the name of your studio to the caller and using courteous phrases such as “please” and “thank-you” go a long way towards creating a sense of respect and gratitude for the person on the other end of the phone line.
By presenting yourself in a professional manner on the telephone, whether you are a yoga teacher or a studio owner, your students will feel more comfortable taking classes with you. By answering any questions that they may have about the style or intensity level of your classes in a courteous manner, you will generate a feeling of safety. You will also be able to guide them to the appropriate level class. If you are a new yoga studio owner, training your staff to answer the telephone in a professional manner will also help to promote your studio as a reputable business in your community.
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